About Us

Since 1954, our family has kept its promise to customers. Satisfying customers is our way of life. We care about our customers, they are part of our family. They are our friends, relatives, co-workers and neighbors. The service and work we do here is a direct reflection of who we all are.

After spending 4 years in Germany during World War II, Dad wanted a career that would compliment his farming background so he decided to gunite (placement of concrete by air) silos and dig basements. You can certainly see how this was unknowingly his first step to entering the swimming pool business. Dad, being raised on the family farm, was taught a solid family tradition of hard work, commitment and always help your neighbors. These traditions are still hard at work at Ultra Modern Pool & Patio.

Dad was a strong believer in servicing what we sell, which means having the parts available for a lot of pool and spa equipment. I’ll never forget sometime in the late 1960’s, Dad received a phone call at home on Sunday from a customer who was setting up a Coleco above ground pool. There was a crucial part missing. The customer really needed to install the pool that day. Dad put his mechanical background to work and made the part that very day! Wow, what commitment! But sadly enough, the part later broke. Dad loved to hand problems over to Linda and I so he did just that. I called the customer and made it right – we gave him a new pool! We go more than the extra mile at Ultra Modern Pool & Patio. We make long distance phone calls, hours of research time and even call our competitors, sometimes all for a $1 part. We help our customers make their pool maintenance easier and their pool fun. We want our customers for life.

Linda and I began working in Dad’s business of building pools and selling a little chlorine in the 1960’s after school and summers. In 1967, we had a fire which destroyed about half the inside of our building. When we reopened, we brought in several pool toys, games and patio furniture. This was really the beginning of our retail store. Since our brothers were always out on service calls or building pools, we girls were always in the store. We grew with the business and eventually we were responsible for its entire operation. We purchased the retail portion in 1986.

We wanted our customers to get that “warm fuzzy fun feeling” when they entered our stores. Because this is how you want to feel in your own backyard, we created an environment that “breathes” the fact that it is an outdoor living center in all of our stores.

As frequent users of our products, we are strong believers of their benefits of family fun, relaxation and fitness. We had a pool growing up, our kids had a pool and spa while they were growing up. Pools and spas keep families having fun together and help them stay fit. I’ll never forget how water therapy saved my life (and that’s how I feel). I was expecting with my last child and working on the retail floor. By the end of the day my legs and feet were in severe pain to the point where the pain would have me in tears. You could not have paid me a million dollars to walk a block but I would get in my pool and do my water aerobics. It would totally rejuvenate me. Water truly is the best therapy!

–Rita Rowlen, Co-owner

We endeavor to change prices on our products as quickly as we are notified and able to change our website.  For this reason, prices that are shown on the website are subject to change.